The Poster is a temporary promotion of an idea, product, or event put up in a public location for mass consumption. These ussaly take the form of an image paired with a title of some description, though they can also just be wholly text ot wholly imagery.

The First recorded form of poster (aside from Toulouse-Lautrec’s, Moulin Rouge) was the “Art Nouveau” credited as a masterpiece and was designed in 1894 by a Czech named Alphonse Mucha who worked in Paris.

Despite cross-pollination, distinctive national styles also became apparent – Dutch posters were marked by restraint and orderliness; Italian posters by their drama and grand scale for German posters their directness and medieval influence.

After the death of Toulouse-Lautrec’s, there was a left a void for a time in the world of posters that was filled by a young Italian caricaturist named Leonetto Cappiello who arrived in Paris in 1898.

Strongly influenced by Cheret and Toulouse-Lautrec, Cappiello rejected the fussy detail of Art Nouveau and instead focused on creating one simple image, it being often humorous or bizarre, which would immediately capture the viewer’s attention and imagination on a busy boulevard.

At the time of designing the poster, I thought that the star would be a nice way to link back to the song “Dream a Little Dream of Me”. Specifically the line “Stars shining up above you”. This is also referenced with the addition of the spotlight gleaming down from said star and onto the equipment at the bottom of the poster.

The projector itself is in reference to the equipment and setup my team and I used to record the footage for the video sequence. I would have added a desk behind (or under) the projector but I decided to scrap the idea later, what with it feeling out of place for the seemingly sureal atmosphere and all.

Whilst still on the drawing board, the colours for the poster were initially just going to be white and black to give it a more…minimalist feel. However, after much consideration, I deemed the colour scheme to be boring and so added in the blue light you can see shineing down from the star.

This therefore allowed the more intresting aspects of the poster – mainly the blue star and the title- to pop against the black backgroud, while still keeping the minimalist fell.

• Power of Information
• Language/Words
• Equality
• Identity/self identity
• Social
• People in Power
• Human Activity
• Industrial Power
• Nature
• The Power of The Everyday
• Super Power

Storybook/Audio

Did you achieve your goal? Why?

I believe that I did achieve my goal, as I have successfully edited together and produced a video sequence with footage relating to my teams chosen song: “Dream A Little Dream of Me” by Doris Day. Although, it should be mentioned that we used a remixed version which we found during our research, by the user “Sandor”.

Did I achieve the brief and how so?

I believe that I have achieved the brief, which itself instructed me to create a video sequence about a pre-chosen song (Dream A Little Dream of me – Doris Day), which needed to have footage filmed by your team, consisting of: Esther, James, Adam and myself, that related to the song in some fashion. I achieved this by filling out the necessary paperwork for my team (several idea mindmaps, two risk assessments, the projects production schedule ETC) as well as helping them with filming and suggesting ideas, before gathering the footage and editing it into my own individual version for submission.

What would you do differently in the future?

If I was asked (or tasked) with doing this project again in the future, then that would have to be either working with another team or working on my own. The footage that my team recorded, though in a very high quality, was a bit disjointed, as halfway through the filming process they decided to change the whole narrative all together, complete with a odd fascination with the consumption of tea. This made the previously mentioned editing process a bit of a challenge, as since the footage was so disjointed and mashed together with different ideas, that only a certain few clips could be used.

What would you do again?

What I would do again, would have to be mainly the research and editing portions of the project, as the filming could only work if either the group and I had more cohesion, or that I would be left to my own devices when it comes to a vision for the project. However, this isn’t to say that I wouldn’t want to work with a group, far from it as I would happily work with a group which shares my vision (or at the very least has similar ideas to that of my own).

What skills did you gain.

From working on this project I gained many more skills to do with media, specifically when editing videos, such as learning how to faded video clips in and out smoothly, muting a video so that the audio of my colleagues wouldn’t drown out the song played over it, and how to add graphics over the footage so that text could be display in different fonts and colours, amongst many others.

What skills do you still need to develop further.

The skills that I need to develop further are utilising different camera lenses, so that I can get more unique shots. Using an actual dolly cam, rather than improvising with a roll-able chair, would also be helpful as that would allow me to get some decent closeups on the character(s). Using different lighting effects could be another skill of mine that requires some improvements, as we didn’t have time to really experiment with coloured lighting.

Poster Evaluation

Did you achieve your goal? Why?

I believe that I did achieve my goal, as I have successfully created a digital poster for the sole purpose of advertising and relating to my teams chosen song: “Dream A Little Dream of Me” by Doris Day.

Did I achieve the brief and how so?

I believe that I have achieved the brief, which itself instructed me to create an alternate piece of media to advertise my video sequence about a pre-chosen song (Dream A Little Dream of me – Doris Day). I did this though creating poster which comprised of a single glowing star in an endless void of black, casting down a conical beam of bluish light onto a projector and a screen. The poster, of course also included the video sequences title finished in a blue and grey gradient.

What would you do differently in the future.

What I would differently in the future, would be to add something more to the poster, most likely the names of my colleges in smaller fonts along the bottom of the page to make it look a bit more professional. Another thing, would be prehaps to try an alternate form of advertising, such as through…paint for example. Other than that, I would change nothing more to my poster for I believe that it is perfect for use as advertising.

What would you do again?

• Editing Principles
• Cause – Effect
• Action Continuity
• Construction of Time
• Construction of Space
• Eye-Line Matching
• Graphic Relations

• Causality Principles:
• Order of shot composition
• 1. Jumping from car
• 2. The car is on fire
• 3. An explosion erupts from the car
• 3-2-1: Shots suggests that there is an explosion
• and then the car bursts into flames; and, as a result,
• the people have to jump out.
• 2-1-3: If the sequence is changed to 2-1-3,
• it appears that a result of the fire

• Permutations: Multiplication principle of combinatorics – we need to apply to the total permutations. This is a great opportunity to use shorthand factorial notion. 4!=4 divide 3 divide 2 divide 1 = 24
• Continuity Edit: It combines related shots into a sequence without.
• Cutaways & Inserts: Cutaway – it takes the audience away from the main action or subject, showing a view outside of the main character’s environment.
• Insert: any shot with the purpose to focus the views attention to specific detail within a scene. Usually a close up of a close up.
• Reaction Shot: Demonstrates how the characters within the story respond to the issue at hand. Edit must include these responses to create emotion and make the message clear.
• Match on Action: Editor cuts from one shot to another and matches the action of the shots. The sequence has a better flow to it if you cut on the action, instead of cutting within pauses. every cut remains ecstatic so that the motion feels fluid.
• Cross Cut: Also known as parallel editing , cut between two different scenes that are happening at the same time in different spaces. Through the use of cross cutting You can tell two simultaneous stories at once.

Close-up types: Long, Medium, Close and Extreme.

CU = close-up, BCU = Big Close-up, XCU = Extreme Close-up, MCU – Medium Close-up, MLS = Middle long shot, MS = Midshot WS = Wideshot, ELS = Extreme long shot, AS = Aerial Shot POV = Point of View and OTS = Over The Shoulder

Close-up: a picture when only a small portion of a characters face is shown. The framing of the object is relativity large. In a close-up, a persons head, or some other similarity sized object, will fill up the frame, leaving air between both the subject (including their neck) and the frame itself. These can be used to stress or emphasise the importance of a certain character at a particular moment in a film or place, as he or her could be central to the plot by singling them out.

Big Close-up: a tighter shot that almost suffocates the frame leaving no air in between them and the bottom of the frame. Usually cropped at the hair and/or chin of the character.

Extreme Close-up: The object shown are extremely large; most commonly, a small object or a part of the body usually shot with a zoom lens. This can also be used to show text on a mobile phone for example. They have a symbolic value to them, mainly due to their recurrence in the film. How and where they recur is revealing not only of their importance, but also of their direction or meaning within the narrative.

Medium Close-up: It is halfway between a mid shot and a close-up. A medium close-up is framing the shoulders head and chest as they would fill most of the screen. Conventions: Medium shots are frequently used for the tight presentation of two or more actions. This shot is very commonly used in indoors sequences allowing for a visual significance of relationships between characters. Connotations; intimacy, coming together as one.

Midshot: Framing such an object four or five feet high would fill most of the screen vertically. Gives a clear sense of the character in a given location and emphasises body language.

Long/Wideshot: A framing in which the scale is of the object shown is small; a standing human figure would appear nearly the height of the screen. It makes for a relativity stable shot that can accommodate for moment without reframing.

Extreme Long shot: The scale of the object shown is very small, a building, landscape or crowd of people will fill the screen. The surroundings have as much if not more importance, especially if the shot is high angle. XLS gives an overall view. Usually the first or last frame sin a sequence.

Aerial Shot/Birds Eye View: A camera shot that is usually filmed from an air plane or a helicopter. Not necessarily a moving shot.

Point of View: Shows what the character sees through their eyes. These are often freehand and may often change the audiences point of view to create a certain effect.

Over the Shoulder: Cinematographic shot taken from over the shoulder of ]a character whose back can be seen at the edge of the frame. This type of shot is very common when two characters are having a discussion.

Shot Types (Camera Movements)

• Tilt Up/Down: Moves both up and down along Y Axis (Usually Neutral).
• Pan Left/Right: Rotates left and right along X Axis.
• Dolly In: A Dolly is a type of rollable tripod which allows for a video camera to be moved freely forwards (Used in close-ups).
• Dolly Out: The Dolly also moves backwards as well in order to zoom out of a shot.

Joker Movie: Movement Analysis